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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] fans watched World Cup in Brazil today entered a digit number of days countdown. To pay attention to two around the World Cup business competition. World Cup, is the world sports brand arena. Germany Adidas is the official ball of the contest providers, but also boots and traditional market leader jersey. However, this summer, the United States, Nike sponsored more top players to challenge Adidas. Nike sponsored more top players to challenge Adidas Adidas since 1970, it has been a previous World Cup official ball supplier, with the World Cup sponsorship contract was extended to 2030. World Cup, Adidas sponsored a total of Spain, Argentina and Germany and other nine teams. It is estimated that with the World Cup, Adidas sales in the football field this year will reach 2 billion euros, marking the company's new high. Adidas Baodaobulao, but rival Nike to be outdone. It is reported that Nike will be 32 finalists among the 10 teams team to provide equipment, including hosts and favorites Brazil. Nike expects sales this year in football for 1.5 billion euros. In addition, Nike also signed the Portuguese star C Luo and many other football celebrity endorsements; Adidas signed only three endorsement Argentina jordan retro 14 white/fuchsia blast/black star Lionel Messi and other players. Hill Dickinson career as sports Counsel Kevin Carpenter: Lionel Messi plays for Barcelona, ??the team equipment provided by Nike, but Messi endorsement Adidas, Adidas is the sponsor of the Argentine national team. Therefore, both from the perspective of commercial and legal point of view, this situation is very embarrassing. analysis, Adidas as the official sponsor of the World Cup, accounting for a significant business advantage, Nike wanted to come from behind, need innovative marketing ideas. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.) & Nbsp;In order to meet the ending and the European giants of the championship, Puma speed under the boots Evo Speed launched a series of new color, the color with orange gradient design, the full sense of speed. Can the color match charge the players at the end of the European game? Let's wait and see. The shoes are on sale for 1499 yuan. veteran rapper Snoop Dogg and Adidas cooperation for a long time, in addition to our familiar basketball field of cooperation, recently, the rugby shoes modeled on Adizero 5-Star 6 is also about to launch a joint edition. 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This article is fromin Le Coq Sportif Joe Kim - Nuo A launched the first Le Coq Sportif Pro Model signature shoe, the upgrade version of the Le Coq Sportif Pro Model 2 has been exposed, the Le Coq Sportif Pro Model 2 for St. Patrick's day version, vamp uses a gradient embroidered with green color, followed by Nuo A's signature and back. Nuo A will be in the United States on March 17th (the day of St. Patrick's day's game against the nets) in this version of the Le Coq Sportif Pro's Model 2. yesterday at HF in blog, on this new Five Star - five Levi, and it seems that the five stars are printed in a random way, and the zipper, buttons are white, 505, 207 edition is inevitable, in the end there is no 360 or unknown elements however, we should remember a generation star fried amazing, a star Edison position to 23000NTD, it seems that this time will make the release date is unknown and the reign of terror,.& nbsp; & nbsp; & nbsp; Chinese shoes Network November 10 hearing: adidas Group sales in the first quarter was 2.577 billion euros, down 1.7% in the second quarter to 2.45 billion euros, representing a decrease of 2.5% in the third quarter 2.888 billion euros, compared to 3.083 billion euros, down jordans on sale mens 7%. Gross margin in the third quarter fell 3.7%, down to 45.3%. Since last year, agents Belle closed about 50 stores Adidas, Daphne agents closed around 20-30 Adidas store, total number of stores closed domestic agents may be more than 100. The second quarter of this year, Adidas in China and Japan-based Asian market sales fell 9%, North America down 11%, the European market fell 8 percent, an increase of 19 percent in Latin America. Adidas brand in the world has been overwhelmed by the global financial crisis, the key is to play with the big decline in value abroad, leading Asian sales price also fell, indicating that a strong Europe and price conduction system conduction to Asia, to China brand globalization knock think alarm. & nbsp; & nbsp; & nbsp; The author wrote early last year that the global subprime crisis will overwhelm the global luxury market. I believe that the first half of this year, two-thirds of high-end consumer groups to enter the mid-range consumer market, one-third of the end consumers into the low-end consumer market, low-end consumer market expanded by 10%. Also predicted 50 percent of the high-end luxury goods market will face the exit, Adidas withdraw part of the luxury line market. China originally to become a first-line brand of Montagut, Pierre jordans on sale online Cardin, now reduced to second-tier brands. I believe that the next stop is Montagut Adidas, lower sales prices into the second and third tier cities, exit luxury market is a wise choice. If you continue to maintain high-end luxury goods, we will face the risk of bankruptcy. & nbsp; & nbsp; & nbsp; The problem is that Adidas is aware of this? From Adidas in Latin America in the third quarter sales rose 19 percent, the may be able to inspire Adidas enter the mid-range positioning road. Since it is a mid-range positioning can only enter the second and third tier cities in the country where the military melee. Taking into account the Adidas used to be a luxury, king of the air will be coerced more than prestige products rounded out the mid-range market, this may be to do anything about Adidas true portrayal. & nbsp; & nbsp; & nbsp; by Adidas this example, for our brand internationalization of the direction. Our mid-range products can only enter the second and third tier cities sales in developed countries, China's low-end products can only enter the developed towns, communities to sell. Theoretically, there is no sell products, afraid not find the exact positioning in the market. Since every country, every continent has the low end of the consumer market, more opportunities jordan 3 katrina 2018 . Therefore, China's exports have this match market positioning thinking. & nbsp; & nbsp; & nbsp; some domestic corporate executives, always think their products can not enter the international first-tier cities and brooding, as if our products can not be reached in this circle of despair. In fact, this is a wrong perception, mid-range of the mid-range of consumer products can only enter foreign cities, artificially rushed into foreign front-line cities, is certainly wrong. As the product positioning and market positioning does not match the grade, the mid-range products into high-end consumer market to sell, not recognized is inevitable. However, the domestic entrepreneurs at heart is not convinced, why? They believe that their product quality is not poor than the world brand, we sell cheap, it is impossible not sell. & nbsp; & nbsp; & nbsp; I think this is actually a kind of subjective, because the heart is the desire of foreign luxury goods consumers buy a elites have recognized branded products to enhance the identity, rather than to enhance the identity through quality. Entrepreneurs in China, but the sigh of the brand product quality is not bad, excellent price advantage, in fact, forget this critical social acceptance into unrequited love. & nbsp; & nbsp; & nbsp; then, Chinese entrepreneurs how to promote Chinese products in the West recognized high society? I believe that this problem is not just sales channels, because of the psychological understanding of Western consumers has not changed, psychological determine behavior, how can we decide the same psychological behavior? And this psychological culture is an exemplary role by leading stars, politicians, the biggest names in order to produce herding, ultimately reverse social xenophobia, into the psychology of worship. In this case, it is the sales opportunities of international brands, so our first international brands to cultivate the market, rather than blame the market does not recognize, because the domestic entrepreneurs do not expect to cultivate worship of the market. & nbsp; & nbsp; & nbsp; therefore, training is the key to the psychology of worship. In addition to walking elites roads leading role model, there are other roads to take. Such as how exquisite workmanship, how to choose the scarce resources of raw materials, the quality of how hard-won, and so on, this is the selling point. By data of the sample of authoritative research institutions report card, etc., to create high-quality hard-won N links, and then use various types of media advertising, which is to cultivate the worship of the second method. How to add multi-function, dual-use and other innovative ideas, buy a product, there are two or more purposes, become an investment, the two returns, this is the key. For example, during the autumn Fair, Christmas toys have one pillow pattern, become parents can reduce the amount of pillows later, the children go to bed and at ease, especially for the case of the financial crisis, and how to achieve value for money, it is to cultivate the worship of psychology The third method. & nbsp; & nbsp; & nbsp; Thus far, we have found that the Adidas brand continue to take the high-end market is a dead end, to go in the end of the line and into the mid-range consumer market is the way out. What grade brand and what grade must match the consumer market is the way out, Montagut, Pierre Cardin fall into second-rate brand, then enter the second-tier cities are way out, no wonder Pierre Cardin a "one woman and two married," which in the Chinese Species in hot demand results, so second-rate domestic products to foreign countries must market to sell is the right way. If you really want first-tier cities into international high-end market, not sales channels, but how to make the top consumer groups in Western society psychology worship, is the key. However, domestic entrepreneurs thinking but stay in the domestic product quality is not inferior to international brands, as long as the foreign cities have mainstream distribution channels, and are sold cheaper on the situation will be able to open this unrequited level of awareness. Therefore, I believe that Chinese entrepreneurs thinking is necessary from selling products to sell into the market thinking, it is the Chinese brand to win the Global Road.Sports players Reebok FuryLite "Graphic" series of shoes & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2015-03-06 10:58:19 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: kidulty] Print & nbsp; Close Chinese shoes Network March 6 hearing, continued from the recent launch of the "offensive" appears, extending from classic Instapump Fury comes FuryLite is undoubtedly one of the main Reebok full season. The latest release of the "Graphic" series, simple geometric patterns by the lower cylinder outline with details of coverage, with different shades of eye-catching colorful staggered throughout, finally combined with lightweight and comfortable white midsole composition. Priced at $ 75. (Media Partner: Bao Manning Shoes & nbsp; poetry Nidan Li shoes) & nbsp; & nbsp; Related news