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& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] face weak market, Li Ning chose discounts, discounts became had to use poison. Li Ning believes that inventory is an eternal topic. In fact, Li Ning is not stock inventory, but the entire industry, inventory, inventory or even industry, but the entire Chinese manufacturing inventory. Over the past decade, (sports brand) growth is very good, an increase of participants, capital cheap jordans online investment in this area, people invest in this area, other resources are put into this industry, so the formation of excess. Because of excess capacity, so we have to take a discount has become poison. Over time, I believe that both of our company or industry will digest inventory. Chinese people are still very lack of supplies in the past, when later Chinese people's living standards improve, the market will have greater purchasing power. It seems that Li Ning cheap jordans for sale era suddenly from shortage to a surplus era. surplus does not mean that all the requirements have been met, in fact, this requirement is that you can put it into an upgrade. Past a sportswear out of the hall into the kitchen, you can wear casual clothes when. But now begun subdivided. Depending on the sport, different ages, different regions, there are functional requirements of different products, and some need functionality, and some need a cultural nature, an cheap foamposites d some need practical, in fact, these demand segments has not been really satisfied. Nike and Adidas have been chased Li Ning's goal. Now, the distance does not narrowed. Gap Li Ning and Nike and Adidas Where? From EMKT.com.cn brand marketing expert Ding Chang cited by analyzing the status of the three can be seen in the consumer, the first brand status reduced. Li Ning brand a high point in 2008. Founder Li Ning flying in an Olympic Games opening ceremony Cheap air jordan 12 for sale online free shipping , Li Ning brand position at a high point in 2008, when already has 5000 stores, soon to open to 8,000 stores. . While the entire industry grow faster, there was a large national context, but Li Ning, a fly in the Olympic Games opening ceremony of the brand position pushed to the higher position. very simple, water flows downwards with the flow. When quality, technology leadership and overall strength in the industry, the brand with a sense of prestige with lea Retro jordans for sale ding flu, which is the chief position. In chief position, the brand to target consumers is seductive, there will be a market discourse. Nurture and build brand reputation with leading flu, substantially more than the product features enhance the brand power of its minutiae. After the London Olympics, Li Ning no new highlights, compared to a few international brands, brand position is reduced. Li Ning adjustments are financially more, including some processes, op cheap jordans for sale mens timize store. After the Beijing Olympic Games, Li Ning heat over a period of time, until the end of 2010, there inventory. Something, a product well, not to the entire series, are doing the job, including human resources, business model and internal processes, including capital, cash and so on. Transferred from wholesale to retail management mode, which involves products and channels, related to the supply chain and so on. Li Ning believes that Rome was not built Cheap air jordan 12 ovo in a day, in the internal operations involve a lot of energy. Retail-oriented sounds simple, but it's hidden behind all the modern business management capabilities and these technologies, including personnel. More important is the consumer brand of yearning and worship. Li Ning is the best at sports marketing. Li Ning and Nike and other brands of the gap is the brand of value to customers. brand marketing expert Ding Chang cited in the "single-product strate Cheap air jordans for sale gy detonated gold market 7F marketing mode", by contrast, Nike and Li Ning series of brand activities found in the world's most developed Nike sports consumer market, the most developed business market, the most developed technology market, the most developed business management talent market, Nike has been in a position to consolidate the brand, Li Ning is busy with internal operations, neglected maintenance brand status. Li Ning brand status decline, consumer Retro jordans for sale choice and even turned to domestic brands Nike, Li Ning discount inevitable. 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